In the decline in production is to blame not only the crisis. One of the factors slowing its growth is the lack of development proposals, it is an ineffective marketing strategy of suppliers. It is impossible to construct an effective business based on personal relationships and one-time contracts. Producers and buyers meet on the professional electronic trading platforms. Industrial equipment – is a complex product with many technical and operational characteristics such as capacity, efficiency, power consumption, size, lifetime, etc., which should be considered when purchasing it. Therefore, most equipment buyers interested in a preliminary study of its properties. Such information can be obtained from the suppliers, in this case clearly inform customers plays a major role in the acceptance decision about the purchase. Number of providers of industrial equipment, in comparison with other markets, rather limited.
In this market there is separation of domestic and imported equipment for the price and quality. Manufacturers of domestic equipment, tend to offer relatively low cost and ease of use and installation. Imported equipment more expensive, but its performance justify high price. In the Russian market all leading brands, sales of which are engaged in exclusive representatives. That is, of course, contributes to the total amount billed.
Collect Russia cheaper version of a neutral and widely used (more than half the capacity of the market) – Technology, collected in Russia from imported components. 'Home' assembly to reduce customs fees and transportation costs, and also provide individual customer requests. Features of the marketing policy of any industrial market is very different from any other market in terms of marketing policy.