First, even the best inks are not perfect, so the combination of cyan, magenta and yellow inks instead of a black almost always give a dirty-brown color, and secondly, the application too much paint on a certain stretch of paper leads to a glut of it, causing a noticeable reduction in print quality. To reproduce fine detail and deep shadows printers in addition to blue, magenta and yellow process inks using a fourth ink – black (CMYK). Separations to reproduce halftone color image through the printing machine, it (more precisely, it contains a page) must be subjected to color separation, and then display a single photo forms for each triad colors (cyan, magenta, yellow and black), and for each spot color used in the color design of this page. In Printing from the resulting photoforms made printing plates, which are installed in the press. (Printed forms for spot color is often called dies.) Technology UCR and GCR introduction of black paint in the color process Reproduction solved the problem of creating a black color that it was impossible to get a simple combination of 100 percent process inks CMY.
However, in some situations, this method causes other problems, such as excess paint on certain parts of the paper. In such cases, the printers use technology UCR (under color removal – subtract color from the color black) and GCR (gray component replacement – replacing the gray component) that allow minimize the total amount of applied paint on paper. UCR technology is primarily used to give depth to the shades of neutral colors and images.
In the decline in production is to blame not only the crisis. One of the factors slowing its growth is the lack of development proposals, it is an ineffective marketing strategy of suppliers. It is impossible to construct an effective business based on personal relationships and one-time contracts. Producers and buyers meet on the professional electronic trading platforms. Industrial equipment – is a complex product with many technical and operational characteristics such as capacity, efficiency, power consumption, size, lifetime, etc., which should be considered when purchasing it. Therefore, most equipment buyers interested in a preliminary study of its properties. Such information can be obtained from the suppliers, in this case clearly inform customers plays a major role in the acceptance decision about the purchase. Number of providers of industrial equipment, in comparison with other markets, rather limited.
In this market there is separation of domestic and imported equipment for the price and quality. Manufacturers of domestic equipment, tend to offer relatively low cost and ease of use and installation. Imported equipment more expensive, but its performance justify high price. In the Russian market all leading brands, sales of which are engaged in exclusive representatives. That is, of course, contributes to the total amount billed.
Collect Russia cheaper version of a neutral and widely used (more than half the capacity of the market) – Technology, collected in Russia from imported components. 'Home' assembly to reduce customs fees and transportation costs, and also provide individual customer requests. Features of the marketing policy of any industrial market is very different from any other market in terms of marketing policy.
Material mouse pad – a thin plastic, clear or white, full color printing. On the flip side of a mouse pad is applied to a special train, by which is fixed on the mat well desktop. Grand – large and very convenient rectangular mouse pad to work actively with the mouse. It is made from a thin (2 mm) rubber gray. Color image is protected by a transparent coating. The basis has the effect of sticking to the table. Standard sizes 398h279 mm.
In your disposal – the advertising area A3. Place under your logo information useful to the client. For example, a calendar, or a small handbook with the right numbers to him phone. Or write your own slogan in large print. Do you know another possibility for the entire day to place advertising medium in that format a foot from the eyes of the customer? The advertising message of this size will be fine perceived even peripheral vision.
Optic. And finally, the most modern design – an optical mouse pad Optic. It is a thin (same 2 mm) mat, coated with a special plasticized material, which has a high reflectivity. This ensures smooth running mouse, and a better positioning of the cursor. Mouse Pad Optic versatile and suitable for both conventional computer mouse as well as for optical. More more recently in Russia have not been made for an optical mouse pads. Because of the lack of technology they had to be imported. Now we produce them on its own production base in Moscow, that the most better impact on the timing of orders.