In the business field of A long-lived and short-lived in the business field B products are offered. Product groups. Includes the business unit global motors, so the individual product groups can be subdivided according to performance, application, or Assembly. Single products: Identified by article or order number. Product variants: Standard single products that are modified. 3. appreciation of the range of the icing on the cake of your strategy.
An appreciation of your products is performed for example by: registration of property rights: thus the image of your product being upgraded and innovative performance externally visible. Frequently Viatris has said that publicly. Mark and awards. “Example: the Blue Angel” for good environmental performance. Conveys the User a sense of security. Product name.
In rational thought, their impact is often underestimated, but emotionally hugely valuable. Defining a product name, you can emphasize actual benefits (E.g. eco-Turbo) or specifically appeal to the imagination of the consumer (E.g. Omega). Distribution strategy of great importance, because this strategy open access to the market, create the conditions for an optimal distribution of goods, serve the customers and establish itself as a competitor. 1. market access direct sales channel: either via multimedia (from the classic telephone marketing via teleconferencing to the use of the Internet) or via local operation: in the classic way (sales offices, sales representatives) is increasingly complemented by new methods such as franchising or key account manager. Indirect sales channel: first and foremost by the classical trade, where by the emergence of new forms (example: tele-shopping) a change is taking place. Increasingly through partners: foreign representations,. Cooperations, OEM products (original equipment manufacturing). 2. distribution channels geographic size of the market: they serve only the direct sales channel offers companies in the regional environment. Act national or international, a multilevel network of distribution channels is necessary. Nature and extent of the range of the song: The easier parts sales all sales channels are suitable for. Complex products, such as high-tech machines, require technical, methodological and social competence, i.e. the direct sales through seller. It’s the same with the price. While products are good multimedia settle less than 50 euro, a personal interview is necessary at higher prices (but not mandatory). Number and structure of the target audience: The higher the number of potential customers, the more likely you should trade involving. Size of your company and structure: distribution channels cost money and require systematic care. Worth a separate field? 3. active management success is the distribution until smooth Processes are guaranteed. That the following prerequisites are required: clear objectives. Market objectives must be precisely defined. Measurable budgeting: which markets can be served which products in which time with? Motivational leadership: environment and staffing must be. Qualitative and quantitative incentives (example: performance bonuses) as well as the extension of scope to pay off. Intact information flow: the field must summarize briefly and clearly his findings that implement these information office in relevant offers and services. Effective controlling of distribution: outdoor and indoor Service staff should periodically sit together, develop results analysis and common perspectives.
First, even the best inks are not perfect, so the combination of cyan, magenta and yellow inks instead of a black almost always give a dirty-brown color, and secondly, the application too much paint on a certain stretch of paper leads to a glut of it, causing a noticeable reduction in print quality. To reproduce fine detail and deep shadows printers in addition to blue, magenta and yellow process inks using a fourth ink – black (CMYK). Separations to reproduce halftone color image through the printing machine, it (more precisely, it contains a page) must be subjected to color separation, and then display a single photo forms for each triad colors (cyan, magenta, yellow and black), and for each spot color used in the color design of this page. In Printing from the resulting photoforms made printing plates, which are installed in the press. (Printed forms for spot color is often called dies.) Technology UCR and GCR introduction of black paint in the color process Reproduction solved the problem of creating a black color that it was impossible to get a simple combination of 100 percent process inks CMY.
However, in some situations, this method causes other problems, such as excess paint on certain parts of the paper. In such cases, the printers use technology UCR (under color removal – subtract color from the color black) and GCR (gray component replacement – replacing the gray component) that allow minimize the total amount of applied paint on paper. UCR technology is primarily used to give depth to the shades of neutral colors and images.
In the decline in production is to blame not only the crisis. One of the factors slowing its growth is the lack of development proposals, it is an ineffective marketing strategy of suppliers. It is impossible to construct an effective business based on personal relationships and one-time contracts. Producers and buyers meet on the professional electronic trading platforms. Industrial equipment – is a complex product with many technical and operational characteristics such as capacity, efficiency, power consumption, size, lifetime, etc., which should be considered when purchasing it. Therefore, most equipment buyers interested in a preliminary study of its properties. Such information can be obtained from the suppliers, in this case clearly inform customers plays a major role in the acceptance decision about the purchase. Number of providers of industrial equipment, in comparison with other markets, rather limited.
In this market there is separation of domestic and imported equipment for the price and quality. Manufacturers of domestic equipment, tend to offer relatively low cost and ease of use and installation. Imported equipment more expensive, but its performance justify high price. In the Russian market all leading brands, sales of which are engaged in exclusive representatives. That is, of course, contributes to the total amount billed.
Collect Russia cheaper version of a neutral and widely used (more than half the capacity of the market) – Technology, collected in Russia from imported components. 'Home' assembly to reduce customs fees and transportation costs, and also provide individual customer requests. Features of the marketing policy of any industrial market is very different from any other market in terms of marketing policy.
Material mouse pad – a thin plastic, clear or white, full color printing. On the flip side of a mouse pad is applied to a special train, by which is fixed on the mat well desktop. Grand – large and very convenient rectangular mouse pad to work actively with the mouse. It is made from a thin (2 mm) rubber gray. Color image is protected by a transparent coating. The basis has the effect of sticking to the table. Standard sizes 398h279 mm.
In your disposal – the advertising area A3. Place under your logo information useful to the client. For example, a calendar, or a small handbook with the right numbers to him phone. Or write your own slogan in large print. Do you know another possibility for the entire day to place advertising medium in that format a foot from the eyes of the customer? The advertising message of this size will be fine perceived even peripheral vision.
Optic. And finally, the most modern design – an optical mouse pad Optic. It is a thin (same 2 mm) mat, coated with a special plasticized material, which has a high reflectivity. This ensures smooth running mouse, and a better positioning of the cursor. Mouse Pad Optic versatile and suitable for both conventional computer mouse as well as for optical. More more recently in Russia have not been made for an optical mouse pads. Because of the lack of technology they had to be imported. Now we produce them on its own production base in Moscow, that the most better impact on the timing of orders.