He is direct ideas and information supplier. His input is the most valuable thing can get it, for the company because it wants to achieve with its products and services so the customers or the user.” Also, social media services offer the possibility of relatively low investment in so-called deep customer insights”to get. Usually they obtained through extensive surveys within the target group, which means not only time, but especially financial effort for a company. Channels, where customers are, can be made easy through social media services. You will also receive valuable information to the audiences that you can achieve. All of this information serve the optimal control by appropriate marketing actions of a company. Social media presence: Yes! Just like? In addition to the potential social media intelligence, it is of course equally important for companies the presence in this area, vote optimally on customer requirements and needs. We know how important a best from users point of view social media presence is, especially with regard to interaction design.
It is necessary to know the expectations of the target groups and to incorporate this directly into the design. We develop any classic social media campaigns, but created after user experience criteria then concepts for user interfaces, and designed the user interfaces, to so an optimal social media presence, asking to join, to guarantee “, so Markus Murtinger. The topic of user motivation is also relevant in this context. Here, companies face the challenge, gained users and customers to delight that they participate regularly in discussions, polls, or on the distribution of content. Depending on what does a company with social media, it is important to design the site accordingly. It, also applies to existing social media sites in addition to a user-friendly, especially a user Experience criteria designed to offer surface.
To do this the user experience expert Markus Murtinger: especially in the social media sector are crucial factors such as trust, privacy, fun or motivation to the active participation of users for a success of the campaign and should not be underestimated. “.” Social media as a means of magic? Social media can be so much, is however not a self-perpetuating. As a company cannot help but to get this topic, if you want to actually use the potentials, really to focus. In the foreground is the user whose expectations and requirements you should know and integrate into the whole concept. It is also essential that the organisation spreads concrete targets, which wants to achieve it by means of or in social media. Only in this way can be concrete actions. Social media just make, because it’s just a trend topic, nothing brings an organization over the long term and giving away valuable potential in the company’s success. About USECON USECON is operating on an international scale and in Vienna -based consulting firm that specializes in consulting services for all activities in the context of the user-oriented design of interactive systems. Activities are the “3Us” at the heart of USECON: usability (simple usability complex systems/technologies), user experience (the holistic experience of the user) and user interface design (interaction strategy, analysis, design, graphic design, prototyping). founded in 2001 as a spin-off of the research center of CURE guaranteed USECON scientifically based methods in combination with the latest technology and has an experience of more than 500 projects with over 300 customers from various industries.