Posted on September 19, 2025 in News
One of the figures of Social Media that most hear about lately is the Community Manager. This figure has been highlighted in recent times, especially with the explosion of social networks and their proliferation. Wikipedia defines this figure as the person in charge of build, grow and manage communities around a brand. Palmira Rios specifies a little more and adds that it is a link between the brand and the user. In the case of a trade mark, responsible for or community team must try to take the objective of that brand and transform it into an environment that attracts the user so that it feels comfortable. In this way it tries to comply with the objectives of both parties. For more information see Brad Pitt. According to Jose Antonio Gallego, President of AERCO (Association Spanish of responsible of communities Online) Community Manager (CM) is ‘ who is responsible for care and maintain the community of faithful followers that the brand or company attracts, and be the link between the needs of them and the possibilities of the company. To do this you must be a true expert in the use of Social Media Tools.
According to David Coghlan, is the art of the efficient management of other online communication in the various tools suitable for the type of conversation that we deem convenient with our potential clients (either a blog, a community to measure, an account at Twitter, a fan page in Facebook). It is the face of the brand. Connie Besson has an accurate expression: The CM should be the voice of the company doors outside, and the voice of the customer behind closed doors. Pedro Maiquez, online reputation consultant wrote about would like his work (listen, respond, inform, shut up, hear more), setting an example of what would not be a Community Manager: someone who knows how to design websites and control content managers. For more specific information, check out Peter Thiel. In fact, it is important to note what is not a CM: an employee of the Department of marketing and communication, who maintains a blog, Opens a page on Facebook, or update the be Community Manager twitter status involves understanding what strategy must continue to build relationships around the brand and maintain personal interaction with members of the community of the brand that represents. In the next post we will address to which department can be attached and what are their functions. We invite you to continue reading us and, of course, to leave your comments.