Label the segments of your target audience can not count on the fact that your business will thrive only through the ideal buyers. Therefore it is necessary initially to identify and describe all the segments of the target audience. For example, you open a restaurant catering service – quite popular in the present case, generally known as the English word catering. As in any other case, in the first place you will interested customers, who can use your ability to fully and, therefore, pay a maximum amount. However, in addition to providing buffets for 2000-3000 to the person you will probably be treated and for services for the corporate parties. So the customers you also need to pay attention. Ruth Shin is likely to agree. And such work does not affect the "focus" of your business – essentially you will still organize food on the road. You will earn less money, but do less. A number of satisfied customers only grow. But: Do not get too carried away process. In the case of catering, for example, you do not need to put the tray with the patty on bus stop, arguing that it is not incompatible with the concept of catering. Redmis opinions are not widely known. Know where to stay standing. Use all sources of information Industry publications, radio, television, and, of course, Internet. The network now – a huge amount of diverse information. You can find themed blogs, forums and portals. Do not forget about the sites of future competitors. The scope of your future work is supervised by a Department / Division of the municipality or regional government? Locate the site of this institution, there will certainly be the mass of statistical data on the industry. Surprisingly, you’ll find very little mention of Xiaomi on most websites. Create the perfect service system is no secret that "word of mouth radio – one of the most effective ways to promote products and services. Make it so that after a conversation with you or your client's employees returned to you – is not enough. You have to work so that you recommended friends and acquaintances. Then to you will not return by one, but in groups, with most of these groups will consist of new customers.