In this business idea, I'll talk about this perspective, in my opinion, way of earning a salon .Na date every four Russians have vision problems, and the increasing computerization of the country reason to believe that this share will only grow. This means that for the development of the optical industry to date, the most favorable conditions. From an economic point of view, the glasses – a better product than contact lenses. Profitability of the business connected with the sale of contact correction, 20-30%, while sales of glasses could bring an entrepreneur in a large metropolitan area with 40% w returns. Obvious: the world's bespectacled fashion changes more often than the market contact linz.Ochki once purely corrective tool, today more and more into a style attribute, greatly increasing the number of potential customers of optical stores. Man in glasses look more intelligent and respectable. Yes, and the results of market studies indicate a high attractiveness of the optical industry for biznesa. in Moscow alone is about 3000 companies trading optics.
In this case, the Moscow market is filled with not more than 50% of potential capacity, to say nothing of the regions. However, there are constraints. Chief among them – the mentality of Russians. Well, we are not accustomed to pay from $ 100 high-quality frame and lenses made to order! Do not we love to visit an ophthalmologist regularly, but because years of wearing glasses. And yet the owners of opticians say that the tendency to change the situation has already started. Basically, due to youth.