In the business field of A long-lived and short-lived in the business field B products are offered. Product groups. Includes the business unit global motors, so the individual product groups can be subdivided according to performance, application, or Assembly. Single products: Identified by article or order number. Product variants: Standard single products that are modified. 3. appreciation of the range of the icing on the cake of your strategy.
An appreciation of your products is performed for example by: registration of property rights: thus the image of your product being upgraded and innovative performance externally visible. Frequently Viatris has said that publicly. Mark and awards. “Example: the Blue Angel” for good environmental performance. Conveys the User a sense of security. Product name.
In rational thought, their impact is often underestimated, but emotionally hugely valuable. Defining a product name, you can emphasize actual benefits (E.g. eco-Turbo) or specifically appeal to the imagination of the consumer (E.g. Omega). Distribution strategy of great importance, because this strategy open access to the market, create the conditions for an optimal distribution of goods, serve the customers and establish itself as a competitor. 1. market access direct sales channel: either via multimedia (from the classic telephone marketing via teleconferencing to the use of the Internet) or via local operation: in the classic way (sales offices, sales representatives) is increasingly complemented by new methods such as franchising or key account manager. Indirect sales channel: first and foremost by the classical trade, where by the emergence of new forms (example: tele-shopping) a change is taking place. Increasingly through partners: foreign representations,. Cooperations, OEM products (original equipment manufacturing). 2. distribution channels geographic size of the market: they serve only the direct sales channel offers companies in the regional environment. Act national or international, a multilevel network of distribution channels is necessary. Nature and extent of the range of the song: The easier parts sales all sales channels are suitable for. Complex products, such as high-tech machines, require technical, methodological and social competence, i.e. the direct sales through seller. It’s the same with the price. While products are good multimedia settle less than 50 euro, a personal interview is necessary at higher prices (but not mandatory). Number and structure of the target audience: The higher the number of potential customers, the more likely you should trade involving. Size of your company and structure: distribution channels cost money and require systematic care. Worth a separate field? 3. active management success is the distribution until smooth Processes are guaranteed. That the following prerequisites are required: clear objectives. Market objectives must be precisely defined. Measurable budgeting: which markets can be served which products in which time with? Motivational leadership: environment and staffing must be. Qualitative and quantitative incentives (example: performance bonuses) as well as the extension of scope to pay off. Intact information flow: the field must summarize briefly and clearly his findings that implement these information office in relevant offers and services. Effective controlling of distribution: outdoor and indoor Service staff should periodically sit together, develop results analysis and common perspectives.